Challenge
During the tournament, 41% of employees admitted to watching matches at work. Packed calendars and the sensitive context made it hard to stay engaged without streaming a full game.
NOS
How do you keep up with the World Cup in Qatar without losing your job?
Insight
People do not need ninety minutes. They need timely signals only when something meaningful happens, plus a way to catch up on their own terms.
Idea
Launch Real-Time Match Moments and Personal Recaps. No full livestream. No generic pushes. Just a tap when there is a goal, red card or penalty, and a recap you can build yourself from the highlights you care about.
Execution
We added event-level alerts that deep link you into the action the moment it matters. We introduced a recap builder where users pick teams and key moments, then the app stitches a personalized summary automatically. Follow live only when it counts. Catch up whenever you want.
- ClientNOS & Hogeschool Rotterdam
- RoleConcept & Design
- Year2022
