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Rabobank

How do you turn a banking meme into a reason to open an account?

Challenge

Rabobank wants 18 to 25-year-olds in big cities to open a Rabo Free account. But young people are not looking for a new bank. Free is expected. Cashback is expected. Rabobank needs a reason to matter.

Insight

When a photo looks bad, people joke that it was filmed with a Rabo Scanner. But that rough, low-quality look is exactly what Gen Z likes: real, imperfect and more interesting than polished content.

Idea

Shot on Rabo Scanner turns a banking meme into a brand activation. Open a Rabo Free account and get a specially made Rabo Scanner digicam.

Execution

Rabobank shows up at local events where young people already are. Open an account, get the camera and shoot your night, your friends or your neighbourhood. After the event, the best photos become Rabobank’s next ads. The people who made them get paid straight into their Rabo Free account.

• ClientRabobank & Young Dogs
• RoleCreative
• Year2026
• TeamSolo
• RecognitionHonorable Mention

This project is a hypothetical work created as part of a Jonge Honden pitch. It is not commissioned by or affiliated with any real clients or brands.